Cocknbullkid
Corinne Bailey Rae
Daughter
Doves
Michael Kiwanuka
Yeasayer

  information

360° is a space where Stay Loose works with artists, management and/or labels on services beyond digital PR. It falls into two simple categories.

- The development and fulfilment of cross-territory creative marketing ideas. Here we will work with clients to develop multi-opportunity online marketing ideas that are unique, fun and simple to execute locally or across a number of territories.

- The creation of editorial content for official artist websites, social network pages and for potential third party placement. Stay Loose basically takes on the responsibility for the maintenance of the artist's official website and ensures a steady stream of content to help regularly engage with their fanbase. We also ensure the artist's social network pages have an editorial tone and style in keeping with their official site and create text, video and photographic content that third party sites have the opportunity to run exclusively.

Working alongside or separate from our digital PR, the simple purpose of the two strands of 360° is to absorb the pressures associated with the presentation of an artist online and ensure there is always relevant, unique and entertaining content for the artist's new and established fan-base to sink their collective teeth into.

Stay Loose 360° (website maintenance and digital PR) was employed during the recent campaign for the Doves album 'Kingdom of Rust'. Website stats more than doubled and email database sign-ups increased by over 30% in an 8 month period. It has also been used through-out the campaign for Corinne Bailey Rae's recent Mercury Music Award nominated album 'The Sea'. Mute Records have also used Stay Loose 360° to bolster their online marketing efforts around Yeasayer's second album 'Odd Blood'.

For more information on the work of 360°, to see some of the examples of the content we've created/ marketing ideas we've developed or just simply to ask us how it can all tie-in with our digital PR work just drop us an email and we'll come meet you for a quick chat.

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